Born X Raised is a streetwear brand that transcends fashion to become a cultural movement. Founded in 2013 by Spanto and Alex “2Tone” Erdmann, the brand is deeply rooted in Los Angeles and celebrates the city’s unique mix of cultures, struggles, and resilience. Born X Raised embodies the spirit of community and belonging, focusing on authentic storytelling through its designs.
The Origins of Born X Raised
Spanto, a native of Venice, Los Angeles, started Born X Raised after a personal experience that shaped his worldview. Having survived a near-death encounter and an incarceration, Spanto sought to channel his experiences into something meaningful, creating a brand that speaks to those who feel disenfranchised or disconnected. The brand’s name represents being raised in a city that constantly evolves yet remains tied to its roots.
Born X Raised: A Reflection of Street Culture
At its core, Born X Raised is about more than just clothing; it’s about preserving the identity of Los Angeles. The designs pay homage to neighborhoods that are often overlooked, emphasizing the importance of community amidst rapid gentrification. The brand uses raw typography, graphic elements, and minimalist designs that echo the rawness of L.A.’s streets.
Signature Collections: Born X Raised Hoodies and Shirts
Born X Raised has made its mark with distinctive apparel like hoodies and shirts. The **Born X Raised Hoodie** has become a staple in streetwear fashion, featuring bold, blocky text and meaningful slogans that reflect the brand’s ethos. The hoodies are not just about comfort; they are symbols of solidarity, often used to make statements about culture, heritage, and resistance.
The **Born X Raised Shirts** are equally iconic, offering clean designs that combine classic streetwear aesthetics with unique, often provocative messages. These shirts have a minimalist yet bold look that appeals to both the fashion-forward and the socially conscious. Many feature symbolic graphics or text that echo the themes of identity, loss, and reclaiming space in a rapidly changing city.
Design Philosophy: More Than Just Fashion
The success of Born X Raised lies in its dedication to storytelling. Every piece reflects a piece of L.A.’s history, from the font choice to the use of imagery. The brand’s collaborations with local artists and designers give it a hyper-local yet universal appeal, connecting with audiences beyond Los Angeles.
Their collections emphasize timelessness over trends, making Born X Raised pieces feel like heirlooms of a street culture that refuses to be forgotten. For instance, their tracksuits are sleek and modern, yet they still evoke a sense of nostalgia for a grittier, less-commercialized L.A.
Cultural Impact: A Voice for the Marginalized
Born X Raised has positioned itself as more than a fashion label. It’s a voice for marginalized communities, a champion of authenticity in a world where gentrification and commercialism threaten cultural heritage. This commitment is reflected in their community-focused projects, like organizing pop-up shops in underserved neighborhoods and using their platform to advocate for social justice.
Born X Raised in the Global Streetwear Scene
Although Born X Raised is firmly rooted in Los Angeles, its message resonates with a global audience. Streetwear enthusiasts from all over the world have embraced the brand’s authenticity, and their collections often sell out quickly. Celebrities and influencers have also been spotted wearing Born X Raised Hoodies and Born X Raised Shirts, further solidifying the brand’s influence in both fashion and culture.
In a crowded streetwear market, Born X Raised stands out because of its commitment to telling the untold stories of L.A. From Venice Beach to the world stage, this brand is a testament to the power of clothing to communicate identity, resilience, and defiance.
Conclusion: Born X Raised is a Movement
Born X Raised is more than just a clothing brand; it's a movement that resonates with anyone who has ever felt marginalized or disconnected. Through its bold designs and powerful messages, the brand continues to inspire individuals to take pride in their communities and stand up for their identity. Whether you’re wearing a Born X Raised Hoodie or one of their iconic shirts, you’re not just making a fashion statement—you’re making a cultural one.